Silvia Macchiola

Silvia Macchiola

smacchiola@hotmail.it

+39 3803306236

via Karl Brjullov, 48, 00066, Italy

CAREER SUMMARY & OBJECTIVE

·       I am a motivated and passionate marketing graduate with work experience in a marketing consultancy agency, as a marketing assistant intern, where I gained digital and social media skills, communication, IT, analytical, organisational and market research skills.

·       Worked extensively in a sales environment where I got excellent sales and customer service skills and a proactive attitude.

·       Eager to collaborate with top-ranking marketing and sales specialists in the position of an entry-level marketing assistant.

·       Available to relocate worldwide and start immediately.

EDUCATION

Master online in Web and Digital Marketing                                                             In progress

Master of Science in Marketing, London South Bank University, London, UK         March 2016

Bachelor Degree in Modern Languages and Literatures, Tuscia University, Italy     July 2013

PROFESSIONAL HISTORY

Digital Marketing Assistant (Internship)                                                                                                               

2016

Marketing Eye – Melbourne, Australia

Achievement Highlights:

·       Developed and implemented marketing plans and campaigns for clients of the company in collaboration with management team

·       Assisted and optimised social media accounts for clients on platforms such as Facebook, Twitter, WordPress and LinkedIn

·       Conducted market, customer and competitive research

·       Successfully completed analysis of webpages for development and Search Engine Optimization (SEO) of clients websites and its products

·       Acquired technical expertise

·       Completed the projects on time and achieved the desired goals

·       Updated the company website and social media platforms with marketing content

·       Researched and wrote content for the clients’ websites

Assisted with rebuilding clients website design, and managed all social media and social networking sites
·       Performed administration activities (monthly reports, etc.)

Sales & Marketing Assistant

2015

Yumi International – London, UK

Achievement Highlights:

·       Delivered excellent consumer service

·       Involved in stock control, management and promotion

·       Promoted brand’s products

·       Managed social media platforms

·       Supported and implemented marketing campaigns

·       Processed cash, check, and credit card payments

Made the purchasing process as convenient as possible for customers.
 

Product & Brand Ambassador                                                                                                               2014 – 2015

Portlebay Pop Corn – London, UK

Achievement Highlights:

·       Promoted all products in a positive and professional manner

·       Increased sales of the products being sampled and promoted 

·       Increased brand awareness by actively approaching customers

SKILLS

Communication:
·       Excellent communication skills both written and oral
·       Languages: Italian, English, Spanish and French
·       Good presentation & public speaking skills

·       Excellent customer service skills

·       Strong networking skills

IT:
·       Proficient in the use of Microsoft Word, Power Point, and Excel
·       Good use of social media, especially Facebook, Twitter, Instagram, LinkedIn and Tumblr
·       Good in the use of WordPress software and Google Analytics
·       Language/scripting: Basic HTML and CSS

·       Internet Marketing-Tools: Google (Trends, Analytics, Adwords Tool), Alexa, etc.

 
Time and work management:
·       Ability to prioritise & co-ordinate tasks to meet deadlines

·       Equally able to work autonomously and/or as part of a diverse team

·       Work hard – play hard, win-win professional attitude to work

Personal:
·       Happy and friendly personality

·       Ambitious mindset