Digital Marketing Communication Coordinator, EMEA Region – FCA Fiat Chrysler Automobiles
September 2015 – present – Turin,Italy
Organizing and planning, accordingly with Fiat Brand, the digital marketing strategy, contents and platforms, securing the execution in EMEA Business Centres. Developing multi-channel communication strategies to increase number of visitors to Fiat Brand websites and getting high-ranking placements in search results. Preparing and organizing communication contents and install monitoring and analyses to know performances vs. plans. Working closely with HQ product team to understand new features & initiatives, provide marketing suggestions (influencing product roadmap), and provide marketing support. Monthly Promotion Plans and submitting/reviewing/approving creative requests to support when needed.
Implementing changes and proactively providing measurement and feedback to optimize and grow the performance of Brand’s marketing output and ROI.