Digital Marketing Manager of brand awareness and marketing campaigns to Dico and Tuodì brands. They are part of Gruppo Tuo. Gruppo Tuo is an holding company operates in the large-scale retail trade sector, borns in Rome in 1993, and has about 400 stores throughout Italy.
Digital Marketing Manager @ Dico SpA
Dico – Sviluppo Discount
I Manage digital brand campaigns, messaging, media planning, creative development, and analyze initiatives to increase awareness and positioning of the brand.
I analyze paid online media campaigns and brand digital activities across a variety of platforms (Facebook ADV, Google Ad words); create reports to measure performance (Google Analytics, Facebook Insights) and provide recommendations to optimize media and creative placements based on reach, Click-through rate, and ROI (return on investment).
I Work closely with creative and IT team and agencies to plan and execute marketing campaigns that tell the brand awareness.
I Coordinate creative and technical teams to create appropriate landing pages for conversion (Tuodì club), to ensure a seamless and engaging user experience.
Identify creative opportunities for digital as well as offline platforms to promote the brand, including but not limited to content marketing, influencer marketing, social or viral campaigns (FB, YouTube and Twitter), and events (new store opening, coupon web site).