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Francesca Alberti

Tel. 0039 349 6774 620

Address: corso 22 Marzo 30 , 20135 Milano; D.o.B. 31 July 1985

Mail:  fra n c e s c a .albe r t i85 @ g m a m

Linkedin Profile: -alberti/16/b78/61








Sept 2013 – Present   Prénatal Spa – Digital Marketing & e-Commerce

x       Focused  in  the  planning,  strategy,  execution,  maintenance  and  optimization  of  d igital  adv  campaigns  for  the

Italian, Spanish and Portuguese website

x      Deeply involved in running, optimizing and analyzing digital marketing campaigns (performance, PPC and display adv)

x       Devising strategies and choosing the best ad media to drive high -quality traffic to the company website and to

communicate the brand image according to the company’s objectives

x      Serving as a primary point of contact for the company media agency and the third parties (analytics platforms, affiliate and retargeting networks)

x       Responsible for planning , forecasting and budgetary control of all digital marketing activities

x      In charge of the analysis of the website performance, reporting to the main stakeholders including sales, trade marketing, product and CRM;

x       Assisting the e-commerce manager in the management of e-payment solutions

x      Optimizing the website layout aiming to improving the user experience






June 2011-Sept 2013   Tradedoubler – Affiliate Manager                                                          Milan

x       Daily monitoring publishers’ performance on affiliate programs with a deep focus on optimization strategies ;

x       In charge of international publishers, overseeing global operations ( RTB campaigns, retargeting)

x      Managing affiliate programs w ith daily proposals to the merchants, introducing them new partners that can increase their results;

x      Taking care of communication activities with affiliates and answer their questi ons regarding both the platform ( i.e. tracking, reporting) and campaigns;

x       Monitoring affiliate practices and ensuring compliance with the merchants’ requiremen ts;

x      Negotiating the best balanced payout for the merchant, the publisher and Tradedoubler, making the deal profitable for the three parts;

x       Monitoring tracking, delivery and campaign performance on an ongoing basis


Oct 2010-present   ContactLab – Client Account Manager                                                           Milan

x      Responsible for the digital projects of both small and big customers of different industries, finding the best email marketing strategy and managing smaller projects such as surveys and micro-sites

x      Working with the creative department (copywriters and graphic designers) and the digital developers to interpret client  briefs,  deliver  visual  mock  ups  and  oversee  the  production  of  client s’assignments  with  regard  to  email marketing campaign

x      Managing all aspects of the projects, from estimating costs, managing budgets, allocating resources and writing reports for the clients and agency management team

x      Ensuring  timeliness  and  quality  of  client  deliverables  including  campaign  counts,  reports ,  change  requests  and proposals

x       Serving as primary point of contact for error resolution and originating actions to improve existing processes

x      Analysing  deliverability  problems  and  find  the  best  solution  to  improve  the  database  quality  in  order  to  avoid bounce a nd error issues



2009-2010            CPX Interactive       –    Marketing Assistant                                            Milan – NewYork

x      Responsible  for  the  coordination  of  the  marketing  activities  in  Europe  (Italy  and  Madrid)  and  US  (events, communication strategy, marketing material, website, corporate blog)

x       Monitoring the trend of the campaigns in order to create reports a nd for customers (KPI and audience analysis with

Yield Manager Platform, Nielsen AdRelevance, comScore and Google AdPlanner)

x       Collaborating with the sales team in order to make effective e conomic proposals for customers

x       Co-working with the Publishing team in order to find the best strategy to recruit new publishers

x       Web analytics both for the corporate website and f or the our publisher s, using Google analytics and ShinyStat

x      Monitoring the online advertising industry trends and comparing them to the evolution of CPX, in order to find out the main opportun ities and threats of the market


Apr-Nov 2008     GreenMarketing Srl   –   Marketing Assistant  – Intern                                             Milan

x      Creating press releases and keeping contacts with the main online and offline magazines in order to  have them published; event organization


June-Dec 2006     Voltimum (w ww.v ol ti mu m.c om)   – Online Marketing Assistant – Intern               Milan

x       Market research and benchmark activities to find new potential partners for the online portal

x       Keyword advertising activity to improve the positioning of the co mpany (SEM/SEO activities)

x       Collaborating for the creation of the marketing plan for 2007 (conten t and translation into English)






2007-2009            Master’s Degree                                                                                              Milan-Dublin

x       Degree in I nternational Management (110 cum Laude/110)

x       Main fiels of study: Marketing, Corporate Communication, linguistics, ICT (Project Management) , Finance, Business

Administration, Economics, business English and Spanish

x      The research activity for my final thesis  was done in Dublin ( at UCD and Trinity College) with an International study program

2004-2007   Bachelor’s Degree                                                                                              Milan

x       Degree in Corporate Communication (110 cum Laude/110)

x       Main   fields   of  study:   Marketing,   Corporate   Communication,  ICT   (Project  Management),   Finance,  Business

Administration, Economics, business English and Spanish

x       “The trust leverage in corporate organization s”; Research done at Microsoft Italia



x       Publication of my thesis “Industrial Relations in Ireland: from 1945 to 1990”. “Opinioni” R eview, Milan, April 2010


Specific Skills

x       Microsoft Office

x       Adform

x       Oracle ATG

x       comScore

x       Google Adwords / Google Editor

x       Google Analytics / ShinyStat

x       English and Spanish mother tongue level




“In compliance with the Italian Legislative Decree no. 196 dated 30/06/2003, I hereby authorize the recipient of this document to use and process my personal details for the purpose of recruiting and selecting staff and I confirm to be i nformed of my rights in accordance to art. 7 of the above mentioned decree.”

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