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From September 2015 to present

Export Assistant

Kiko Milano, Export Marketing (Milan, Italy)

International marketing and communication plans definition. Pricing and positioning definition. Sell-in forecasting, baseline products’ effectiveness evaluation in each country. Product development for foreign countries (in charge of America and Far East). Market research for company development abroad. Directly coordinating relationships among HQ, international local offices, internal stakeholders and suppliers.


From October 2014 to September 2015

Assistant Brand Manager

Mattel, Brand Activation Dolls Portfolio (Milan, Italy)

Development and implementation of media and marketing plans related to the dolls’ portfolio (Intellectual Properties: Ever After High, Monster High; Licenses: Disney and Rainbow). Social Media Management, Digital Plan definition, creation of ad hoc assets for the web. Product localization and seasonal items development (e.g. Easter Egg and Three Kings’ Sock).  Development and management of strategic partnerships, trade marketing initiatives, co-marketing activities, promotional and local events (in-store materials, leaflets, graphic assets, projects management). Data monitoring: sell-in and sell-out analysis, competition and market trends.

From February 2012 to November 2013

Media Researcher and Strategic Planner

Omnicom Media Group, Information Research and Strategy (Milan, Italy)

Communication strategy definition, starting from the media and vehicles selection taking into account the marketing and communication objectives. Direct experience with TLC, FMCG.
Target definition and analysis, media weight and phasing, sales analysis and awareness modeling, KPI measurement and ROI improvement (ON and OFF), budget setting optimization. Campaigns definition (ON and OFF) and post evaluation – implementation of integrated communications plans.

From September 2010 to January 2012

Market Analyst and Researcher

Mediaset, Strategic Marketing Unit (Milan, Italy)

Market research and audience analysis. Analysis of consumption of all media, landscape analysis, media buying and media planning activities. Media Investments and competition analysis. Ad hoc researches (qualitative + quantitative), analysis, surveys, presentations.



From January 2014 to January 2015

Marketing MSc (Full-Time Master)

Kingston University, Kingston Hill, London, UK

Digital Marketing, Buyer Behaviour, Integrated Marketing Communication, Global Marketing Management, Strategic Decisions, Markstrat Simulation (Winning Team), Market Research & Data Analysis.

DISSERTATION: A cross-cultural study about the impact of culture upon brand alliances evaluation from a consumer perspective.

From January 2012 to May 2012

New Digital Professions (Part-Time Master)

Business School of Il Sole 24 Ore, Milan (Italy)

Community Management, Social Media Management, Web marketing, Professional Blogger, Web Analytics, SEO and SEM, Web Writing.

From September 2010 to April 2015

Communication’s Theories and Methods (Master’s Degree)

University of Milan

Faculty of Humanities

DISSERTATION: Mobile Marketing in the Financial Services: APP screening and development.

From September 2007 to July 2010

Humanities (Bachelor’s Degree)

University of Milan

Faculty of Humanities

From September 2002 to July 2007

Scientific High School Diploma

High School Vittorio Veneto – Milan, Italy


  • brand management
  • digital media
  • marketing
  • Updated 3 anni ago

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