Web Product Manager at RCS MediaGroup
Digital marketing manager with a 5-year experience gained in international multimedia publishing groups. Proven ability to achieve business goals and excellent communication skills. Increasing responsibilities year by year. Current task: developing new digital products, managing projects and finding paid content solutions for the major newspaper in Italy, Corriere della Sera. My personal and professional keywords: – Ongoing training and education; – Speed in reasoning out; – Conscientious optimism; – Empathy; – Entrepreneurial attitude; – Determination and meritocracy. Currently looking for a suitable position that offers new challenges in digital fields. Current Duties: – Developing new digital products anf projects; commercial tools and paid content solutions; UX and UI skills (current projects: Expo 2015 hub; B2B economics project; paywall solutions; commercial websites; IOS and Android new Apps) – Devising strategies to drive online traffic to the company websites – traffic and editorial contents. Key achievements: Annual Traffic budget overcome; new partnerships built;PPC marketing campaign. – Tracking conversion rates and making improvements to the website; – Analyzing the analitics kpi – Using CSM, Joomla, WordPress, Method, the Office pack, OpenX, Microsoft and Mac OS; writing HTML5; designing with Photoshop, Illustrator. – Selling adv and digital tailored products to clients – Responsibility for planning and budgetary control of all digital marketing; – Evaluating customer research, market conditions and competitor data; – Developing and managing digital marketing campaigns; – Paid search, SEO and PPC; – Social media strategy for the company and managing UGC contests. – Managing online brand and product campaigns to raise brand awareness; – Redesign of the company website – Improving the UX, content and conversion of websites; – Review new technologies and keep the company at the forefront of developments in digital marketing.