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CLAUDIO COLOMBO

 

 

Claudio Colombo | Digital Marketing Manager

Esperienza in campo e-commerce, Web & Digital Marketing SEO e Social Media Marketing con competenze nella gestione di risorse umane e di progetti.

Google AdWords Certified, Bing Ads Accredited Professional & Google Analytics Certified.

Vivo a Londra da 3 anni e lavoro come Digital Marketing Manager per EU Web Agency, una web agency con sede a Milano e Londra.

 

Skills

  • Digital Marketing

  • PPC

  • Affiliate Marketing

  • SEO

  • E-Commerce Management

  • Social Media Marketing

  • People Management

 

LE MIE CERTIFICAZIONI

 

ATTESTATO DI PROFITTO E FREQUENZA

 

COSA HO IMPARATO IN DIGITAL COACH

“Ho partecipato al Master Web Marketing & Social Media con frequenza in diretta online. Lavorando nel campo e-commerce e digital marketing, questo Master mi ha dato la possibilità di migliorarmi sui temi che già conoscevo e di imparare tecniche nuove che hanno avuto poi un riscontro molto positivo in ambito lavorativo. I docenti sono molto preparati e i temi vengono affrontati con un indirizzo pratico. Grazie a questo approccio sono da subito stato in grado utilizzare gli insegnamenti in campo lavorativo con risultati molto soddisfacenti. Per questo direi che non posso far altro che consigliare a tutti Digital Coach.”

LE LINGUE CHE CONOSCO

Italiano – madrelingua

Inglese – professional

Spagnolo – base

Francese – base

LE MIE ESPERIENZE E COMPETENZE 

  • Digital Marketing 99%
  • SEO 99%
  • Google Adwords 99%
  • Google Analytics 90%
  • Affiliate Marketing 95%
  • WordPress 90%
  • E-commerce 99%
  • Web Marketing 99%
  • SEO Copywriting 99%
  • PPC 99%
  • Web Analytics 90%
  • SEM & Display Advertising 90%
  • Social Media Marketing 90%
  • Digital Strategy 90%

 

 

MASTER WEB E SOCIAL MEDIA MARKETING DI DIGITAL COACHlogo_testo_digital_coach

 

MODULI WEB MARKETING
1.SEO
2.SEM&DISPLAY ADVERTISING
3.WEB ANALYTICS
4.E-MAIL MARKETING
5.INBOUND MARKETING&LEAD GENERATION
6.ONLINE&OFFLINE STRATEGIES INTEGRATION
7.MOBILE MARKETING
8. E-COMMERCE, MOBILE&SOCIAL COMMERCE

MODULI SOCIAL MEDIA
1.OVERVIEW ON SOCIAL MEDIA MARKETING
2.FACEBOOK MARKETING
3.LINKEDIN MARKETING
4.MARKETING O TWITTER, GOOGLE +, PINTEREST, FOURSQAURE
5.DIGITAL PR&COMMUNICATION
6.WORDPRESS 360°
7.YOUTUBE&ONLINE VIDEO ADVERTISING
8.PERSONAL BRANDING&SOCIAL MEDIA RECRUITMENT

 

 

  

Digital Marketing Manager @ EU Web Agency
Web Agency | London (United Kingdom)
Jun 2016- present

  • Marketing Plan Creation & Development;
  • Budget management and key point of all Digital Marketing activities (Display Advertising / Affiliate Marketing / PPC / Google Adwords / Social Media Marketing / Native Advertising / Email Marketing / Remarketing / Retargeting);
  • Key point of all SEO activities;
  • Key point of all Analytics activities;
  • External Agencies Management;
  • People Management / Team Management;
  • Key achievements: Increase of customer, conversions and revenues.

 

Digital Marketing Manager @ The Italian Community
Business Directory | London (United Kingdom)
Jun 2014 – present

  • Development and management of Digital Marketing campaigns with the aim of increasing connections with potential customers, enhance the reputationof the brand and increase revenues;
  • Daily care of Digital Marketing campaigns (PPC, Display, Affiliation);
  • Working with external agencies to create online campaigns;
  • Working with internal graphics, writers and web developers for contents production;
  • Development ofDigital Marketingcampaign (PPC / GoogleAdwords / Bing Ads / Facebook Ads);
  • Development of Affiliate Marketing campaign using affiliation program and directly with affiliates;
  • SEO Optimization;
  • App management and advertising (iOS and Android);
  • KPI monitoring and analysis (Google Analytics) to ensure the success of campaigns;
  • WordPress website management;
  • Key achievements: Save 50% of PPC budget improving SEO strategy, Introducing Affiliate Marketing strategy, Increase of customer, conversions and revenues.

 

E-commerce Manager & NB4 srl
IT Company | Monza (Italy)
Jan 2007 – Jun 2014

  • E-commerce shop management of electronic and IT materials;
  • Professional management of Marketplace like Ebay, Amazon, Pixmania and price comparator;
  • Digital Marketing strategies development to increase the sales of products in our catalogue (SEO, SEM, PPC, Display Advertising, Analytics, Social Media);
  • Development of Affiliate Marketing campaign using Google Adsense, Tradedoubler and Zanox;
  • Supervising a team who look after-sales assistance.
  • Key achievements: starting e-commerce & online sales from zero; steady increase in online sales; introduction of bar code scanning techniques to improve the inventory management; reduced the number of customer’s complaints.

 

 

 

  • Digital Marketing

  • PPC

  • Affiliate Marketing

  • SEO

  • E-Commerce Management

  • Social Media Marketing

  • People Management

  • WordPress

  • Web Analytics

  • Google Analytics

  • Google Adwords

 

 

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