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  • Full Time
  • Londra

Sito web Betway Group


SEO Specialist


Reporting into the SEO Manager the SEO Specialist will be someone who has a steady grounding of SEO and is now looking for a step-up in competing in one of the most difficult verticals in the world.

Working closely with the SEO Manager, the role is to help deliver the strategy and execution for Betway in the markets it operates within.   The ideal candidate will have a skill of working autonomously yet part of a team when required, they already have a 360-degree skill set of SEO (Onsite, Offsite Content and an understanding of working with different digital channels) and now looking to strengthen and take their knowledge to the next level.


You will be responsible to:

  • Work autonomously to co-ordinate and work with various external SEO Agencies in maintaining strong relationships and fulfilment of the SEO agencies tasks
  • Formulate and conduct in-depth analysis to missed opportunities in key territories
  • Regular updates as to spot any trends or SERP movements on Betway’s core keywords
  • Leverage and contribute to the brand and content strategies to maximise SEO opportunities
  • Spot opportunities in the market to improve Betways’ organic growth
  • Present weekly KPIs reports to line manager – showing tasks completed and proactive next steps taken to show progress achieved
  • Carry out keyword research and implement research as required
  • Identify and write up reasonable solutions to technical SEO hindrances
  • Set-up and maintain SEO landing pages as and when required
  • Outline initiatives and actions to be taken to mitigate risks
  • Work closely with the SEO Manager in scaling offsite strategy
  • Hands on management of the content outreach and management approval process
  • Co-ordinate and support content marketing initiatives
  • Understanding of how SEO can support brand campaigns
  • Education to wider business in the importance of SEO
  • Utilising Google Analytics, Google Search Console and internal tools in helping to measure and drive commercial success


You will have:

  • Excellent written and verbal English
  • Proven hands-on SEO experience, covering content, on-site, outreach and tactical SEO strategies in competitive sectors
  • A good understanding of SEO content skills (copywriting, understanding the value of content for SEO, keyword integration, does a hyper-link stand out, etc.)
  • Technical SEO understanding (meta tags, sitemaps, redirects, geo-targeting, domain vs sub-domain differences,, hreflang tags, etc.)


It would be a bonus if you also had:

  • Basic web development experience (HTML, CSS, JavaScript, CMS)
  • Numerate and interested in working with different data sets to drive actionable results
  • Experience in working at a large SEO environment covering multiple territories and large keyword sets
  • Competitive verticals experience (iGaming, Finance, Health & Pharmaceutical)
  • Able adapt with new and creative approaches to achieve results
  • Demonstrates consistent logic, rationality, and objectivity in decision making
  • Demonstrable track record of developing and executing multi-region advanced outreach strategies (guest posting, link-bait, content, PR, social media) leading to noticeable improvement in organic rankings in different regions and across different language groups
  • Familiarity in utilising the following tools to gain actionable insight: Google Analytics, Google Search Console, Search Metrics, SEMRush, Ahrefs, Majestic & Ranking Tools (Ranksonic, Moz, etc)
  • Understanding of CMSs and front-end technologies (HTML, CSS, JavaScript) and how these can be utilised to maximise SEO potential
  • Knowledge of sports betting and casino games


Person Specification  

  • Sets high standards of performance for self
  • Fast learner and able to pick up new techniques and tools
  • Ability to work autonomously
  • Analytical and able to read data
  • Adaptable to change
  • Team player
  • Excellent attention to detail
  • Self-motivated and able to use your initiative
  • Highly organised with the ability to prioritise
  • Excellent communication skills (oral and written),
  • Excellent interpersonal skills
  • Must be able to work to and achieve tight deadlines in a high-pressure environment
  • Logical thinker



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