Senior Web Analytics Specialist – Milano – Performics

Senior Web Analytics Specialist

We are looking for a Senior Web Analytics Specialist to join Performics Italy to support our team by providing analysis & insights across both e-commerce and non e-commerce clients.

Qualifications

Technical:

• Advanced Google Analytics Premium/Google Tag Manager/Adobe Analytics knowledge and their application across all digital channels;
• API background and knowledge of SQL queries to pull data;
• Ability to perform complete GA audits and deploy advanced tracking solutions using Google Tag Manager;
• Expertise in reports development, visualizations and data interpretation;
• Ability to perform insightful ad hoc and cross-channel analyses to support online business initiatives for both e-commerce/non e-commerce clients;
• Inclined to develop innovative solutions for gathering, manipulating and reporting data as well as making relevant data available for consumption across the digital architecture for customer profiling & personalization;
• Solid SEO background;
• Good knowledge of all digital channels with at least 4 years of experience in industry and/or similar positions;
• Professional Certification in Web Analytics highly desirable;
• 2+ years of experience web analytical role; Google Analytics and Google DataStudio experience a must;
• Microsoft Office Suite required;

Communication:

• Proven experience in project management;
• Ability to provide Google Analytics support for members of the team, including creating dashboards and providing trainings to both team members and clients;
• Ability to create and manage processes, frameworks, and best practices to effectively execute web analytics projects from kickoff to completion. This include: initiating, planning, scheduling, estimating, forecasting, and coordinating all activities while diligently working to ensure all project deliverables are on track, on time, and in scope;
• Exceptional quantitative, analytical and problem solving skills with the ability to draw insights and recommendations from analysis and present proposals to internal stakeholders;
• Ability to lead regular communication with the internal and external teams and clients to enable iterative improvements to Web Analytics tracking and reporting system;
• Ability to work quickly, able to experiment and amend approach based on data analysis and results;
• Support the spirit of continuous improvement by defining new and/or augmenting existing processes across all functions;
• Strong written and verbal communication skills;

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