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  • Full Time
  • Milano

Sito web Spring Professional


SEM Specialist


We are looking for an SEM expert to manage all pay-per-click (PPC) marketing activities for the Italian Market.
He/She will be based in Milan and should be Italian native speaker and proficient in English.
The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns on Google, Yahoo and Bing, as well as other search and display marketing engines.
A successful SEM Specialist will effectively manage the paid search budget and work with the SEO and Marketing team in order to maximize ROI, drive traffic, and customers.


– Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
– Track, report, and analyze website analytics and PPC initiatives and campaigns Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
– Optimize copy and landing pages for paid search engine marketing campaigns
– Perform ongoing paid keyword discovery, expansion and optimization
– Research and analyze competitor advertising links
– Requirements Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing Well-versed in performance marketing, conversion, and online customer acquisition
– Up-to-date with the latest trends and best practices in search engine marketing
– In-depth experience with bid management tools.


– Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
– Strong analytical skills and experience generating SEM reports
– Familiarity with A/B and multivariate experiments
– Working knowledge of HTML, CSS, and JavaScript development
– BS/MS degree in Marketing or a quantitative, test-driven field
– Nice to have: experience on performance campaigns with big budgets and for Tier1 Companies





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