E-Commerce Category Specialist – Milano – QVC

E-Commerce Category Specialist

The E-commerce Category Specialist will be responsible for managing the e-Commerce strategy for assigned categories to deliver the sales plan across all digital platforms. This includes developing, executing and analyzing the e-Commerce strategy for brands, to drive the online business; meet sales and new customers goals. Ensures a cohesive strategy for products and categories by setting the category priorities and initiatives.

E-Commerce Strategy

• Accountable to achieve sales plans for a brand or category.
• Partners with Merchandising team to develop priority calendar that act as a guide to the other marketing teams the category priorities.
• Drive online sales and new customers goals by leveraging previously successful sales techniques, identifying innovative and new selling methods and plans which result in the e-Commerce strategy for the category.
• React to business opportunities and challenges in order to maximize sales.
• Develop a strong understanding of the buying behavior and demographics of the core QVC customer.
• Maintain knowledge of competition to gain best practices and inspire new marketing techniques.
• Lead and drive the e-Commerce strategy for the category of the website, events, New Media and Search
• Analyze and recap by presenting the category sales and content online strategy in all relevant business meetings.
• Manages content resources for video, photography and online assets

Requirements

• Degree in Economics, Marketing or equivalent
• + 3 years of experience in e-commerce products categories
• Good knowledge of Google Analytics
• Proficiency in Microsoft Office suite & windows based systems
• English: fluent

Soft Skills

• Ability to work under pressure to meet strict deadlines and goals.
• Ability to work in a fast-paced, multidiscipline environment.
• Ability to manage and lead large scale projects across multiple lines of the business
• Excellent interpersonal skills and an ability to work in a team environment
• Must exhibit customer focus, good time management skills, a professional demeanor and positive attitude.
• Problem solving and analytical skils

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