Digital Marketing Specialist

Reporting to the Head of Product, Digital Marketing, as a member of the EMEA Digital Marketing Team you will develop and execute digital marketing campaigns & strategies to support our client’s growth objectives and maintain competitiveness in relation to evolving market conditions. The successful candidate will be based in Rome, Italy

JOB REQUIREMENTS:

Advise hotels and hotel groups on their digital marketing strategy in collaboration with the teams in our EMEA offices
Create and manage search and display campaigns for hotel websites across Google Ads and other ad platforms
Review and optimise onsite and offsite SEO factors for hotel websites and implement strategies to improve the hotels’ brand visibility along the customer journey to online booking
Monitor and analyse client performance and give recommendations (or implement changes) to improve e-commerce KPIs
Hold regular meetings with key clients and present at seminars and workshops
Manage social media advertising campaigns and advise on posting strategies
Keep up to date with new trends in digital marketing and share knowledge with colleagues and clients.
Fluent Italian speaker, with proficiency in English. Additional languages are an advantage
3 years experience in a digital marketing position including managing PPC, SEO & social media campaigns
Familiarity with advertising platforms such as Google Ads, Microsoft advertising and Facebook ads
Experience of programmatic advertising preferable
Ability to use tracking tools such as Google Analytics, SEMrush and Screaming Frog
Knowledge of common CMS packages and HTML/CSS
Strong interest in tourism and hotel industry
Ability to work autonomously and a desire to grow & develop within the role
Ability to manage your time efficiently across multiple client accounts
Experience of Mac OS X is an advantage, but not essential.

Bookassist is an equal opportunity employer.

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To apply for this job please visit bookassist.org.

Digital Marketing Specialist – Roma – Bookassist