Sito web Bookassist
Digital Marketing Specialist
Reporting to the Head of Product, Digital Marketing, as a member of the EMEA Digital Marketing Team you will develop and execute digital marketing campaigns & strategies to support our client’s growth objectives and maintain competitiveness in relation to evolving market conditions. The successful candidate will be based in Rome, Italy
- Advise hotels and hotel groups on their digital marketing strategy in collaboration with the teams in our EMEA offices
- Create and manage search and display campaigns for hotel websites across Google Ads and other ad platforms
- Review and optimise onsite and offsite SEO factors for hotel websites and implement strategies to improve the hotels’ brand visibility along the customer journey to online booking
- Monitor and analyse client performance and give recommendations (or implement changes) to improve e-commerce KPIs
- Hold regular meetings with key clients and present at seminars and workshops
- Manage social media advertising campaigns and advise on posting strategies
- Keep up to date with new trends in digital marketing and share knowledge with colleagues and clients.
- Fluent Italian speaker, with proficiency in English. Additional languages are an advantage
- 3 years experience in a digital marketing position including managing PPC, SEO & social media campaigns
- Familiarity with advertising platforms such as Google Ads, Microsoft advertising and Facebook ads
- Experience of programmatic advertising preferable
- Ability to use tracking tools such as Google Analytics, SEMrush and Screaming Frog
- Knowledge of common CMS packages and HTML/CSS
- Strong interest in tourism and hotel industry
- Ability to work autonomously and a desire to grow & develop within the role
- Ability to manage your time efficiently across multiple client accounts
- Experience of Mac OS X is an advantage, but not essential.
Bookassist is an equal opportunity employer.
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To apply for this job please visit bookassist.org.