Digital Marketing Specialist – Roma – Bookassist

Digital Marketing Specialist

Reporting to the Head of Product, Digital Marketing, as a member of the EMEA Digital Marketing Team you will develop and execute digital marketing campaigns & strategies to support our client’s growth objectives and maintain competitiveness in relation to evolving market conditions. The successful candidate will be based in Rome, Italy

JOB REQUIREMENTS:

• Advise hotels and hotel groups on their digital marketing strategy in collaboration with the teams in our EMEA offices
• Create and manage search and display campaigns for hotel websites across Google Ads and other ad platforms
• Review and optimise onsite and offsite SEO factors for hotel websites and implement strategies to improve the hotels’ brand visibility along the customer journey to online booking
• Monitor and analyse client performance and give recommendations (or implement changes) to improve e-commerce KPIs
• Hold regular meetings with key clients and present at seminars and workshops
• Manage social media advertising campaigns and advise on posting strategies
• Keep up to date with new trends in digital marketing and share knowledge with colleagues and clients.
• Fluent Italian speaker, with proficiency in English. Additional languages are an advantage
• 3 years experience in a digital marketing position including managing PPC, SEO & social media campaigns
• Familiarity with advertising platforms such as Google Ads, Microsoft advertising and Facebook ads
• Experience of programmatic advertising preferable
• Ability to use tracking tools such as Google Analytics, SEMrush and Screaming Frog
• Knowledge of common CMS packages and HTML/CSS
• Strong interest in tourism and hotel industry
• Ability to work autonomously and a desire to grow & develop within the role
• Ability to manage your time efficiently across multiple client accounts
• Experience of Mac OS X is an advantage, but not essential.

Bookassist is an equal opportunity employer.

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