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  • Full Time
  • Roma

Sito web Bookassist



Digital Marketing Specialist


Reporting to the Head of Product, Digital Marketing, as a member of the EMEA Digital Marketing Team you will develop and execute digital marketing campaigns & strategies to support our client’s growth objectives and maintain competitiveness in relation to evolving market conditions. The successful candidate will be based in Rome, Italy



  • Advise hotels and hotel groups on their digital marketing strategy in collaboration with the teams in our EMEA offices
  • Create and manage search and display campaigns for hotel websites across Google Ads and other ad platforms
  • Review and optimise onsite and offsite SEO factors for hotel websites and implement strategies to improve the hotels’ brand visibility along the customer journey to online booking
  • Monitor and analyse client performance and give recommendations (or implement changes) to improve e-commerce KPIs
  • Hold regular meetings with key clients and present at seminars and workshops
  • Manage social media advertising campaigns and advise on posting strategies
  • Keep up to date with new trends in digital marketing and share knowledge with colleagues and clients.
  • Fluent Italian speaker, with proficiency in English. Additional languages are an advantage
  • 3 years experience in a digital marketing position including managing PPC, SEO & social media campaigns
  • Familiarity with advertising platforms such as Google Ads, Microsoft advertising and Facebook ads
  • Experience of programmatic advertising preferable
  • Ability to use tracking tools such as Google Analytics, SEMrush and Screaming Frog
  • Knowledge of common CMS packages and HTML/CSS
  • Strong interest in tourism and hotel industry
  • Ability to work autonomously and a desire to grow & develop within the role
  • Ability to manage your time efficiently across multiple client accounts
  • Experience of Mac OS X is an advantage, but not essential.


Bookassist is an equal opportunity employer.




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