Digital Marketing Specialist – Milano – Biorfarm

Digital Marketing Specialist

We offer to you the exciting opportunity to lead our marketing strategies.

What will you do:

• Writing articles and promotional material for online media like social marketing and offline activities including forum, blogger, social media, brochures, letters, emails and etc;
• Uploading marketing material to online media /social media sites;
• Preparing interesting written copy & content for the website;
• Updating marketing department documentation and monthly report;
• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns;
• Identify trends and insights, and optimize spend and performance based on the insights;
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs);
• Work with in-house designer and external advertising / PR agencies / service vendors to ensure that all the marketing collateral is on-brand and eye-catching;

What you bring:

• At least Master’s Degree in Marketing or equivalent field;
• Very good understanding of digital channel landscape, ideally including hands-on experience in at least one of the following channels: paid search, social, display, video, affiliates;
• Excellent copywriting skills and experience;
• Highly analytical, able to generate meaningful insight from broad data sets and effective at presenting findings;
• At least 2 year of experience working with agencies or websites and, ideally, developers to bring ideas to life online;
• Constantly curious and has a relentless approach to learning new things and innovating;
• Fast learner;
• Able to confidently present a clear business case for any marketing investment, however big or small;
• A creative eye / love of brands and is able to identify and communicate opportunities for optimization through creative development;
• Some experience of taking a product to market will be a plus;
• Knowledge of website analytics tools (e.g., Google Analytics);
• Good Teamwork, but also ability to work independently and act with initiative;

Personal skills:

• Out of the box thinking;
• Detail oriented;
• Optimism;
• Resilience;
• A decent sense of humour

What you will get out of it:

• Competitive salary – fixed on experience & skills – we do not care if you are an intern or a manager, we look for talents;
• Free breakfast;
• Desk beers every Friday;
• Dynamic and stimulating environment;
• Possibility to grow with the company;

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