Sito web Findus Italia
Digital Marketing Manager
Findus is a multinational company leader in the European Frozen Foods market, is looking for a Digital Marketing Manager. This position will work as part of the marketing team in ensuring collaboration with key stakeholders across the business unit to deliver initiatives across all consumer touchpoints following a unified brand image and distinctive leadership presence in the marketplace..
Activities & Responsibilities:
- Deploy Findus Digital annual media Plan overviewing strategy planning & implementation on all digital touch points ( online video, paid search, mobile, paid social and display / programmatic being the first contact for media agency digital team;
- Ensure site content is continuously reviewed and updated, in line with marketing campaigns and delivering expected benefits in terms of traffic and search engine optimization ( web site authority);
- Execute social media strategy and monitor progress through analytics with direct responsibility of masterbrand social pages;
- Oversee the creation of all digital content in order to exploit impact for each digital channel;
- Be the first contact of social agency with direct responsibilities for masterbrand social pages;
- Develop and monitor ROI and KPIs for each digital channels/digital projects;
- Be the first contact with Central Digital team for sharing and cascades;
- Stay up-to-date with digital media technologies and latest trends .
Skills e Competencies:
- At least 3/4 years of experience in a Digital Marketing role ( preferable FMCG Companies and/or Media Agency);
- Previous experience in Marketing, and/or Trade Marketing) of FMCG companies (preferably Food) is appreciated;
- Presentation skills and influencing power;
- Strong analytical skills and commercial attitude;
- Ability to challenge the status quo;
- Pro-active and goal oriented thinking;
- Fluency in Italian and English.
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