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  • Full Time
  • Napoli

Sito web Farmina Pet Foods

 

Community Manager

 

Farmina Pet Foods is a family-owned Italian company with over 50 years of experience. We have three production facilities and sales in over 65 countries worldwide. We are united by the dream that lives in the heart of anyone who loves their pet. Make our pets happy because it makes us happy. Happy Pet, Happy You.

 

Duties and Responsibilities:

  • Create a Global Communication & Media strategy with the focus on all Main Social Media channels & our blog;
  • Develop a communication plan and follow the implementation in all Farmina countries;
  • Create and Implement social media and communication campaigns on all social media channels (Facebook, Instagram, and Twitter) for all Farmina countries;
  • Collaborate with the marketing manager, digital marketing manager, PR, and communications departments to ensure strategies are aligned in all countries;
  • Train and help web managers in all Farmina countries on how to generate engaging, unique, and compelling text, image, and video content for social media;
  • Train and help web managers in all Farmina countries how to use the appropriate tone of voice when they Manage public comments and customer queries in a timely, engaging manner;
  • Monitor and report results of online reviews and public commentary;
  • Create a strategy and training to help web managers in all Farmina countries on how to build a community and boost brand awareness through events and other creative marketing ideas;
  • Create a strategy and training to help web managers in all Farmina countries on how to build relationships with customers, potential customers, industry professionals, and journalists in a fruitful way;
  • Collaborate with the marketing manager to build cross-media strategies that can create conversation online that start from actions off-line;
  • Liaise with development and sales departments, keeping abreast of new products and features;
  • Keep up-to-date with digital technology trends;

 

Requirements and Qualifications:

  • BS degree in Marketing or relevant field;
  • At least 5-7 years’ experience as a Community Manager or other relevant role;
  • Past evidence of successfully launching community initiatives (e.g., promoting products online via forums, beginning an ambassador program, producing an event series, writing newsletters, etc.);
  • Aptitude for tracking relevant community metrics (e.g., repeat visits or inquiries);
  • Excellent written and verbal communication skills;
  • Strong working knowledge of social media uses for management of brands;
  • A knack for seeing and staying ahead of trends;
  • Analytical skills to interpret web traffic and online engagement metrics;

 

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To apply for this job please visit it.linkedin.com.