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Marketing, PR, communication & social media specialist

Ancona Area, Italy

Giovanna Binci


Via F. Cavallotti, 29 60027 Osimo (AN)

340 5165938




Master in Web marketing & social media manager (2014) at Sida Academy – AN

– social media & community management

– web marketing & advertising, brand reputation online

– WordPress, CSS, html

– e-commerce, SEO, SEM


Master of science in Management (2014) at Università Commerciale Luigi Bocconi-MI

Major in Fashion Companies Management :

– operation management in fashion industry

– experiential marketing

– strategic management of creative process

final paper : “Consumers’ satisfaction and online empowerment”


Graduation in Companies’ management and administration (2011) at Università Politecnica delle Marche-AN

final paper : “Costs’ management and analysis in fashion industry”


High school diploma (liceo scientifico) at “istituto di istruzione superiore “Corridoni-campana”- Osimo AN

exit mark : 100/100

European program “Leonardo da Vinci” at Brighton – UK :

– language course

– working experience at “Barnardo’s store” as shop assistant


Work experiences:


Freelance copy at Tally Weijl Trading AG – Basel

June 2015

Position: freelance copy for Italian e-commerce project


Internship at Clementoni spa

December – june 2014

Position: communication and marketing

– social media strategy (FB, youtube, linkedin) and editorial plans

– web site management (layout and contents)

– company blog end events

– TV advertising campaigns

– seeding and placing (magazines, blog, newspapers)


Internship at Luxottica Group, Milan

July – September 2013

Position: PR marketing and communication

– press days’ set up (location, RSVP, press kit, press releases…)

– events’ management of in house brands and licenses (Venice Film Festival)

– seeding and strategic placement

– relations with medias (especially blogs and papers)


Internship at Tally Weijl trading AG, Basel – Switzerland

june – november 2012

Position: Logistics and retail

– responsible for “work” collection performance according to budget

– sell out data analysis and merchandise’s allocation in store according to sellout data, costumer type, country – interaction and cooperation with marketing and visual merchandising to define price adaptations, promotions, place’s changing in store and stock

– informatic tools: Minerve, SAP, Excel


Language skills:


English language: Level C1 IELTS certificate (Cambridge ESOL examination)

Spanish language: Level B2 DELE Certificate

Course of Russian language started in October 2014


Computer skills:


ECDL – European computer driving licence (7 moduli)



HTML language



Other interests and experinces…


4 months work in Brighton – UK as group leader of international students’ groups for the language school “Avalon School” and volunteering as shop assistant at “Oxfam UK”.


Passionate about communication:

– fashion blogs’ management,

– travel blog :,

– creation of handmade bags and accessories sold online


Piano and liric sol-fa diploma at Conservatorio G. Rossini.


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