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SEM Specialist - Traffic Acquisition Manager

Milano

Result-driven web marketing professional with 6years of experience in international teams, specialized in international online marketing projects. Interested in new media, good team player and proactive worker. Google Adwords certified professional.

Trainer in Google Adwords webinars and workshops.

 

 

 

PROFESSIONAL EXPERIENCE

        SEM Specialist

09/2014 – present

MailUp – Milano

·         Bringing hot leads to the website in a competitive B2B market

·         Managing, creating and optimizing PPC campaigns with Google Adwords for the Italian market

·         Improving landing page experience with A/B tests, multivariate tests, new layouts and contents through Visual Website Optimizer  and WordPress

·         Managing Bing campaigns in Italian and Spanish

·         Creating reports on a weekly basis, defining KPIs using Adwords Interface and Google Analytics, integrated with internal tracking systems

·         Working on new projects like improving newsletter communication flow or creating new content for the website

·         Giving support in SEO and influencer marketing strategy for Italian and Spanish market

·         BI: creating and presenting marketing reports on all web marketing sources

 

 

        SEM Specialist and Account Manager

05/2013 – 09/2014

Wall Street English International – Barcelona, Spain

·         Managing, creating and optimizing PPC campaigns with Google Adwords for the Italian market

·         (30 campaigns in the account for a 40.000€ budget/month)

·         Constant contact with the Marketing Manager in Italy to define priorities.

·         Display and mobile campaigns to increase brand awareness and leads.

·         Strategy developing and support to different countries in EMEA and Latin America, in terms of digital strategy (Adwords, landing page optimization, new ideas) and roll out of new digital tools.

·         Weekly and monthly reports for every country, focusing of quantity and quality of leads.

·         Writing a blog for the network countries about best practises in Adwords and case histories.

·         Webinars, reading blogs, articles (Google webinars, emarketer, searchenginewatch, ppchero, Inside Adwords)

 

 

        SEM Specialist

12/2011 – 05/2013

Friendly Rentals S.A. – Barcelona, Spain

·         Managing, creating and optimizing PPC campaigns with Google Adwords, with a 100,000€ monthly budget, in different languages and targeted to different countries.

·         Daily use of Google Editor and Google Analytics.

·         Strategy developing with the Marketing Manager and SEO Manager.

·         Attending to webinars, events and reading blogs and forums about web marketing and PPC.

 

 

        Web marketing specialist (SEM, SEO and Affiliate marketing)

11/2010 – 12/2011

Hotusa Hotels S. A.  – Barcelona, Spain

·         Managing PPC campaigns in italian, spanish and english, with a 40,000€ monthly budget.

·         Developing SEO strategies (blogs, forums, linkbuilding)

·         Affiliate Manager assistaint, contacting affiliate platforms and planning and managing affiliation campaigns in different countries.

 

        Web marketing – Copy Writer

05/2010 – 09/20120

Visit All the World – Barcelona, Spain

·         Developing strategies for social media (facebook, twitter) such as competitions, events and increasing brand awareness.

·         Managing the corporate blog in Italian and Spanish.

·         Writing original texts (apartment descriptions and events) to generate contents for the landing pages in italian, spanish and english.

·         Working with deadlines in a very international team.

 

 

EDUCATION BACKGROUND

 

·         Corso Online in SEO

Ottobre 2015 – Ninja Academy

 

·         Google Analytics Specialist

July 2012 – Escuela de Comunicación Seeway, Barcellona.

 

·         Master in Business Administration and Marketing

July 2011 – Universitat Autonoma de Barcelona

 

·         Bachelor  in Communication Studies – focus on Institutions and Companies

2010 – Universitá degli Studi di Torino

110/110 cum laude

Erasmus Program Student at Malaga University

 

LANGUAGE ABILITY

 

Native Italian

 

English       Written C2                   Spoken C2   

 

Spanish:     Written C2                   Spoken C2                 

 

Formazione scolastica

2007/2010

Laurea Magistrale in Comunicazione per le Istituzioni e le Imprese a Università di Torino

2011

Master in Marketing y Administracion de Empresas a Universidad Autonoma de Barcelona

  • Digital marketing manager, PPC specialist, Professionisti Digital Marketing, Professionisti Web Marketing, Sem manager, Sem specialist, Web Marketing Manager, Web trafficker
  • Aggiornato 7 mesi fa

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