Digital Marketing Manager
E: email@example.com | M: +44 7949.06.02.74 | London
A highly experienced professional in PPC, Digital Marketing, Social Media Marketing & e-commerce, with a proven track record in managing people and projects, working with set budgets and strict deadlines to develop efficient, cost-effective solutions. Strong expertise in the management of e-commerce, website and social media platforms with an emphasis on the development of corporate branding through SEO and Digital Marketing practices. Google AdWords Certified, Bing Ads Accredited Professional & Google Analytics Certified with experience in PPC campaign development by Google Adwords, Bing Ads, LinkedIn ads and Facebook ads. Professional handling of all major Social Media and Hootsuite platform for their management.
- SEO / SEM: using SEO techniques for site optimization and SEM techniques for Digital Marketing.
- PPC: Google AdWords Certified & Bing Ads Accredited Professional with experience in PPC campaign developed by Google Adwords, Bing Ads, Linkedin ads and Facebook ads. Using Google Analytics for data
- Affiliate Marketing: development of affiliate marketing campaign directly with affiliates and using affiliation program platform (Tradedoubler, Zanox, Webgains, Affiliate Window, Google Adsense).
- E-Commerce Management: on-line shops management for the sale of IT products by company website, by Marketplace (Ebay, Amazon, Pixmania) and by price comparators (Trovaprezzi).
- Social Media Marketing: professional handling of all major Social Media (Facebook, Twitter, Google+, LinkedIn, YouTube, Instagram) and platform Hootsuite for their management.
- People Management: managerial experience in coordinating resources with the aim of improving the performance of staff and to find new solutions to optimize business performance.
- Events Management: experience in managing public relations events and campaigns for various clients.
- Customer Service: skills in dealing with customers, assisting and resolving problems caused by the sale
2014 – current
Directory Manager | Idea 188 Ltd., London, UK Business Directory – The Italian Community (UK, France, Germany, USA)
- Development and management of digital marketing campaigns with the aim of increasing connections with potential customers, enhance the reputation of the brand and increase revenues;
- SEO Optimization and creation of SEM campaign (PPC / Google Adwords / Bing Ads / Facebook Ads);
- Development of affiliate marketing campaign using affiliation program (Tradedoubler, Zanox, Webgains, Affiliate Window, Living Social, Impact Radius, Google Adsense) and directly with affiliates (O2 Mobile Phone, Transferwise, NifeisNife and small businesses);
- KPI monitoring and analysis (Google Analytics) to ensure the success of campaigns;
- Key achievements: increase of subscribers on the directory; increase in conversions; increase of revenues.
2008 – 2014
E-commerce Manager | NB4 S.r.l., Bernareggio, Italy This company operates in the fulfilment of IT products and customer’ assistance
- E-commerce shop management of electronic and IT materials;
- Professional management of Marketplace like Ebay, Amazon, Pixmania and price comparator;
- New web and digital marketing strategies development to increase the sales of products in our catalogue (SEO, SEM, Display Advertising, Analytics, Social Media);
- Development of affiliate marketing campaign using Google Adsense, Tradedoubler and Zanox;
- Warehouse management as well as successfully leading a team;
- Inbound and outbound flow management, overseeing the safe receipt, storage, retrieval and timely
- Supervising a team who look after-sales assistance.
- Key achievements: steady increase in online sales; increase in conversions; increase of revenues from affiliate campaign Introduction of bar code scanning techniques to improve the inventory management. Reduced the number of customers complaints, due to a better handling of goods in the warehouse.
2005 – 2008 / 1999 – 2002
Freelance Events and PR Consultant | Self-employed, Milan, Italy
Working in partnership with another consultant to successfully deliver PR campaign and events
- Designing, leading and managing a variety of PR campaigns for a wide range of clients located around Milan; Organising and leading a series of business events around Milan. This included all logistical arrangements, booking catering, handling the promotion and the successful running of events, as well as post-events
2002 – 2005
Real Estate Agent | Tecnocasa Monza, Italy
A successful real estate intermediary and credit mediators company, with offices in over 13 countries
- Closely collaborating with the manager of the subsidiary, to help increasing the sale of real estate properties. Working on all different phases of the real estate process, from selecting properties to the final selling;
- Key achievements: increasing the portfolio of clients by 10%, through active telemarketing activity.
Microsoft – September 2015
Bing Ads Accredited Professional
Google – September 2015
Google Analytics Personal Qualification
Nanyang Technological University – February 2015
E-commerce (distance learning programme)
Google – November 2014
Google AdWords Certified
Digital Coach Milan – December 2014
Master in Digital Marketing & Social Media Marketing
University of Pennsylvania – June 2014
Marketing (distance learning programme)
Callan School / The English Studio Language School – March 2014
English language courses – 3 weeks each – with 35 and 20 weekly hours of teaching
Istituto C.A.P.A.C, Milan – Aprile 2010
Office package – Expert Course
Centro Studi Leonardo da Vinci, Bergamo – April 2000
High School qualification in Electronics
Native language: Italian | Other languages: fluent English
Excellent knowledge of Windows and Microsoft office package
HOBBIES AND INTERESTS
Sport enthusiast – regularly playing football, golf and tennis; going to the gym and skiing.
References available upon request
- Affiliate Marketing
- digital marketing
- Google Adwords
2014 / Current
Directory Manager a Idea 188 Ltd | London
Directory Manager per una Business Directory presente in 4 Paesi (UK, Francia, Germania, USA).
2008 / 2014
E-commerce Manager a NB4 S.r.l. | Bernareggio
E-commerce & Logistic Manager per azienda IT.